Well-known celebrities like Matt Serra, Tucker Carlson, Joe Rogan, Bert Keischer, and even RFK Jr. use ZYN nicotine pouches. Tucker Carlson, the infamous political commentator, was a strong supporter of ZYN.
Today, we'll list when and where these celebrities were Zynned up. We'll also try to understand why ZYN is growing in the US and what it means for the future of these small packets.
6 Celebrities Who Use ZYN Nicotine Pouches
Here’s a list of the 6 popular celebrities who use ZYN nicotine products:
| Celebrity | Industry / Role |
| Matt Serra | UFC, Martial Arts |
| RFK Jr. | US Health and Human Service Chief |
| Bert Kreischer | Entertainment, Comedian (Shirtless Standup to Be Accurate) |
| Tucker Carlson | News, Former Fox News Host, Political Commentator |
| Joe Rogan | Entertainment, Popular Podcast Host |
| Baker Mayfield | Sports, Quarterback for Tampa Bay Buccaneers |
Popular Influencers and Celebrities Who Use ZYNs
Celebrities aren't often the best role models, so please don't read too much into it. However, here are six celebrities who have and still use nicotine pouches:
1. Matt The Terra Serra
Matt Serra, also known by his nickname The Terra, is well known for his aggressive fighting style. The former UFC Welterweight Champion used ZYN pouches live on the Joe Rogan podcast.
After using the pouches, he had nothing but good words to say about the experience. For reference, Matt used a ZYN 6 mg pouch while they were discussing neurotropic pouches.
2. RFK Jr., the Controversial Politician
The internet went wild when RFK Jr. was photographed placing something like a nicotine pouch under his lip. To make the situation messier, he was photographed doing this in the Senate.
It gets even worse because he was Trump's prime nominee for health secretary. No one knows which brand of nicotine pouch he used. However, it would be safe to say it's ZYN because RFK Jr. has been photographed with ZYN before.
3. Bert Kreischer, the Comedian
Bert Kreischer is well, Bert Kreischer. He's like the jollier and more comic version of Adam Sandler, with the added energy of ZYN. On the Joe Rogan show, Bert Zynned up with a 6 mg pouch.
There's a weird video from 2024 still available on Facebook where Bert is using ZYNs. Some of his videos were used widely on TikTok as well. Make what you will of it, but the conqueror machine can take some buzz.
4. Tucker Carlson, Oh Boy
Tucker Carlson, the former Fox News personality, was an avid supporter of ZYN. While he has been controversial, it seemed that Tucker's love for ZYN was harmless. That was until ZYN didn't take too kindly to a joke (maybe accusations) by Tucker.
It seems that Tucker didn't take kindly to ZYN's rebuttal, because soon after the fiasco, he launched his own nicotine pouch brand. He created ALP to compete directly with ZYN in the US market. Unfortunately, it hasn't been as successful to date.
5. Joe Rogan the Tinfoil Guy
Joe Rogan doesn't shy away from controversial topics and delving into the unknown on his podcast. He also doesn't shy away from expressing his love for ZYN nicotine pouches. Joe Rogan used ZYN multiple times on his podcast.
Joe often pops a pouch between his gums and lips on the podcast. He even labeled ZYN as a neuroprotector and harm reduction tool for smokers. In fact, he was the one who got Matt Serra hooked on ZYN pouches.
6. Baker Mayfield QB for Tampa Bay Buccaneers
Baker Mayfield was spotted putting a ZYN pouch in his mouth on the sidelines. The image caused backlash across the sphere, while some defended it citing the use of other products. Some users were quick to make fun of the match being stressful enough for a ZYN.
While he did use ZYN, unfortunately, the Buccaneers still lost to the Baltimore Ravens. He hasn't been photographed using ZYNs after that.
7 Celebrities Who Use Snus (Smokeless Tobacco)
Surprisingly, ZYN isn't the only popular brand, and nicotine pouches aren't the only popular product among celebrities. Multiple celebrities have spilled the beans about their smokeless tobacco product usage. Here are some memorable instances:
1. Avicii the EDM Machine
Avicii was a promising EDM maestro, and "Wake Me Up" still plays on repeat when I'm down bad at 2 AM. He never shied away from the limelight or his habits, which included snus usage. In a 2012 interview with Spin, Avicii disclosed that General White was his favorite snus product.
Avicii also stated that he carried about 10 boxes around with him. If the supply ever became low, his manager would order in advance to restock.
2. Victor Lindelof, the Swedish Dribbler
Victor Lindelof is a beast on the field and even more of a straightforward lad off the field. When Victor was questioned about his snus usage, he publicly admitted it. While he didn't disclose the brand, he was more than adamant about his right to use snus.
3. Jamie Vardy, the Premier League Champ
England's ace Jamie Vardy was pictured with a can of Thunder snus (now discontinued) before the 2018 World Cup. Prior to that, Jamie Vardy released his autobiography From Nowhere: My Story, in which he discussed his snus usage.
After the backlash, Jamie Vardy stepped back from snus to focus solely on football. He cited the negative press around his usage as the reason for his cessation.
4. Ashton Kutcher Well, Ashton Kutcher
Ashton Kutcher is best known for his roles as the dreamy male lead in movies after 2000. The celeb has now focused on philanthropy and charity work, with funds for Homeless people and victims of child trafficking.
The real-life hero has also been in the spotlight for buying cans of dipping tobacco. While he hasn't publicly accepted it, he was photographed with a can of dipping tobacco in Copenhagen and the USA as recently as 2024.
5. Slash the Guitar King
Slash, the prominent guitarist for Guns ' N ' Roses, openly expressed his love for snus. In an interview with Rockklassiker, Slash disclosed his snus usage. He went so far as to say that it was the "best discovery in the world."
He began using snus to quit smoking in 2009 and deemed it a positive experience. Slash quit using snus and nicotine altogether in 2015, ending that chapter of his life.
6. Mike "Kid Dynamite" Tyson
Yes, the absolute boxing legend, the tiger, the champ, uses snus. The former boxing beast and reformed champ was pictured with a can of Siberia snus while talking to fans at Intertabac 2022 in Dortmund.
7. Kimi Räikkönen the Iceman
F1 racing takes nerves of steel and an ice-cold demeanor, and "The Iceman" has enough of both. The former Ferrari driver won over 20 Formula 1 races and was notorious for his calculated yet risky overtakes.
It came as a surprise to many when Kimi was photographed with a can of snus. Perhaps the Iceman had his own secret ice under his sleeve, or maybe lip.
Why Are ZYNs Gaining Traction Among Celebrities?
ZYN's discreet format, flavor, and ease of use are leading to its popularity among celebrities. Other reasons included unofficial ZYN ambassadors like Tucker Carlson and Joe Rogan.
Philip Morris International and Swedish Match reported that 384.8 million ZYN nicotine pouches were sold globally in 2023. It marked a 62% increase from 237 million cans sold in 2022.
The Food and Drug Administration FDA also authorized ZYN sales in the US. This approval makes ZYN a legal and the most popular nicotine pouch brand in the US. It has led to ZYN's more recent surge in popularity across the US.
Alarms About Celebrities Using ZYN
Legislators and doctors argue celebrity ZYN endorsements could promote underage use of ZYN products. While ZYN is an alternative to cigarettes, these pouches can contain high levels of nicotine, which isn't healthy for children.
Senate Majority Leader Chuck Schumer was the first to bring this issue into mainstream media. He advised stricter measures on nicotine pouch manufacturers and retailers. It was one of the main reasons for ZYN's abrupt online sales halt in 2024.
Others were quick to point out the rampant use of snus in Premier League Football. Advocates and bell-ringers asked for stricter control on the whole tobacco industry instead of just smokeless tobacco pouches.
FAQs Celebrity ZYN Users
Which celebrities use snus?
Popular celebrities such as Ashton Kutcher, Mike Tyson, Jamie Vardy, and Victor Lindelöf have used snus. These are some celebrities who are upfront about their snus usage, but multiple celebrities are allegedly using snus.
What do ZYN nicotine pouches contain?
ZYN nicotine pouches contain nicotine powder, flavoring, filler, pH stabilizers, and preservatives. These pouches are completely free from tobacco leaves and carcinogens. That's why ZYNs are popular amongst celebrities and everyday people.
What is the age limit for buying ZYNs?
You can only buy ZYNs if you're 21 years or older. This is a strict age limit that applies to everyone across the US, with the exception of certain military personnel. Underage buying or selling of ZYN pouches can lead to fines and even jail time.
Why are ZYNs so popular?
ZYN pouches are an alternative to cigarettes, which makes them popular among the adult demographic. These pouches do not have the same respiratory, liver, and dental risks. These endorsements and the growing trends on social media are also responsible for ZYN's popularity.
Bottom Line on Which Celebrities Are Using ZYN
Multiple high-profile celebrities and influencers like Joe Rogan, Matt Serra, and Joey Diaz use ZYN nicotine pouches. This number is growing at an astounding rate thanks to ZYN's quality assurance, FDA authorization, and flavors.
Numerous celebrities and sports stars also use snus, especially in the Premier League. Smokeless nicotine is gaining popularity amongst all walks of life, thanks to its benefits over cigarettes, vapes, and hookahs.
You can also quit smoking with ZYN today. Choose the right products and kick the smoke to live a healthier life. Order today to enjoy low prices on your products.
